Taking the time to qualify a lead before approaching them with your marketing materials is crucial. You must know your audience to market to them effectively and personalize your marketing campaigns to achieve conversions. Some leads may be ready to do so immediately, while others may be researching and considering their options. Lead generation is the process of getting people interested in your business and gradually moving them through a pipeline to become paying customers. Some people still have a perception of lead generation as big email blasts and pushy salespeople. As soon as leads enter the marketing funnel, you should start qualifying them to see which ones are worth additional time and effort. Facebook has been a method for lead generation since its inception. Originally, companies could use outbound links in their posts and information in their bios to attract strangers to their websites. However, when Facebook Ads was launched in 2007, and its algorithm began to favor acc